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Post by account_disabled on Dec 24, 2023 3:21:25 GMT
To celebrate St. Patrick's Day , which takes place every year on March 17, the Guinness subsidiary in New Zealand launched a campaign that encouraged responsible consumption among those who went to drink. The brand partnered with Special Group New Zealand to carry out creative street posters whose main purpose was to remind the public that not only do you have to keep your head when you raise your elbows, but you also have to keep in mind that we are in half of a pandemic . Thus, this responsible consumption takes on another meaning than usual. The poster features the famous Guinness stout with its creamy foam turned into a QR code. When this is scanned, the user is redirected to the Ministry of Health website , where they can read information Phone Number List about the coronavirus and a series of guidelines to achieve a world that is free of this virus. Another poster shows how the foam transforms into a WhatsApp message sent by Patrick, which says "See you on Wednesday?" “We have worked with the Ministry of Health to help encourage correct behavior for people going out on St Patrick's Day. It's great to be able to play our small part and be in a position to celebrate with our friends in person," said Special Group founder Tony Bradbourne . For his part, this was what Rory Gallery , the agency's head of strategy, said: “We are very lucky to be one of the few places in the world that can enjoy St. Patrick's Day safely in a pub. "Personally, I'm looking forward to it, but I know it's important that we all play our part in ensuring we can continue to enjoy this unique position." guinness saint patrick.
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